Why We Declared War on Basic Dog Shampoo

At HARLOW HARRY, we’re not here to play in the pet aisle.

We’re here to change the game — one bottle of supermarket shampoo at a time.

Because if your skincare is curated and infused with luxury… why should your dog be stuck with products that smell like stale oatmeal and look like they belong in a bargain bin?

We’re calling it: basic dog shampoo is officially cancelled - and we’re not being subtle about it.

The Problem With Basic Dog Shampoo

We’ve all seen them: those bottles lined up in the pet aisle, ugly labels and out-dated scents like lavender, oatmeal, papaya. While they might get your dog clean, they often come with:

• Harsh or drying ingredients

• Overwhelming artificial scents 

• Cheap formulations that do more harm than good

• Zero vibe. Zero elevation. Zero joy.

These aren’t just cosmetic concerns — your dog’s skin is sensitive, and using the wrong shampoo can leave them itchy, their coat dull, and less than comfortable.

What We Created Instead

Our answer? A product range developed for bougie dogs who brunch and pee on $500 rugs.
For dog mums and dog dads who want their pets to smell like they belong in a boutique hotel, not a vet’s waiting room.

Meet our hero: the 2-in-1 Conditioning Shampoo

• Luxury formulation that gently cleanses and deeply hydrates

• Vet-approved and pH-balanced for sensitive skin

• Real results: softer fur, easier brushing, less post-bath drama

• Powered by Hydrolysed Soy Protein for a silky soft finish

• Designed for busy dog parents — one step, zero stress

One customer shared:
“I washed my dog with this and her coat felt like velvet, and it smells better than my own shampoo.”

Yes, It Smells That Good

We don’t just stop at performance. We’ve redefined how dog care should look and smell.

Our fragrance range is inspired by luxury human perfume — sophisticated, wearable, and absolutely addictive.

From the fresh, floral notes of Hunter 33 to the warm, sultry vibes of Solera 145, every scent is:

• Alcohol-free

• Safe for daily use

• Loved by dogs, approved by humans

And yes — lots of customers wear them too. We won’t judge.

The Dog Shampoo Showdown: Proof We’re Onto Something

To prove that people and their pups were ready for a glow-up, we launched a guerrilla activation called Shampoo Showdown.

We popped up at Howard Smith Wharves with one mission: ditch the dusty, dog-aisle shampoo and replace it with bottles of our luxury 2-in-1 conditioning dog shampoo. In return, people handed over their basic products — oatmeal, lavender, the works — and left with an upgrade.

The reactions said it all:

“Wait… how is this for DOGS?”
“I’m never going back.”

We captured it all in a TikTok for you — because of course we did.

Ready to Cancel Basic?

We make luxury dog care products that are:

• Effective

• Vet-approved

• Actually nice to look at

• And smell chef’s kiss amazing

Start with the 2-in-1 Conditioning Shampoo or complete your dog’s glow-up with a set that includes a spritz of signature dog perfume.

Because your dog deserves more than basic.
They deserve HARLOW HARRY.